The Royalty brand, created by two entrepreneurial mothers, was designed to meet the needs of the different hair types of black women whether wavy, curly or kinky. It offers all natural hair care for black women.

The Context

There are several reasons for a company to go for rebranding. One prominent factor is to connect with customers. Rebranding is good for the business, but at the same time it may be risky. There is always a possibility that the consumers do not like the new brand. That’s why the expertise of an agency is important to properly communicate the message.

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Our Mandate 

In 2017, the co-founders acquired the natural hair products business Ayacaona. They decide to reposition the company to focus on education and valuing women and their natural hair. This is how Royalty was born.
A total rebrand was needed to sharpen up their brand identity.Social media accounts Email templatesPRStorytelling Video and pictures.